ROJAS HOLDINGS LLC
Independent brands.
Shared purpose. A long view.
Built with intention. Owned for the long term.
01 / The portfolio
Rojas Holdings LLC builds and operates businesses across sport, technology, apparel and digital services.
Sport & player development
Better players. Stronger people.
Youth basketball with player development at its core. Team Together AAU brings athletes together to learn, compete and grow through the game.
Athlete technology
Development, with direction.
Technology focused on athlete evaluation and development. AthleteOS connects a clearer understanding of an athlete’s game with the work that comes next.
Lifestyle & performance apparel
Made to move. Designed to live.
Lifestyle and performance apparel at the intersection of sport and everyday life. VAELO brings a considered approach to what we wear, on and off the court.
Digital services
A stronger brand. A better foundation.
Websites, branding and practical digital services for businesses. Built Forward Studio helps set up booking and payment platforms alongside a clear, cohesive online presence.
02 / Operating philosophy
The parent company provides a shared approach to operational support, while each brand serves its own customers and pursues its own purpose.
Build with a long view. Prioritize useful products, sound decisions and businesses with a reason to exist.
A common operational foundation supports the portfolio. Each brand keeps its own focus, voice and relationship with its customers.
Ownership means involvement. Focus on the everyday decisions, systems and people that move each business forward.
03 / Founder
Founder & CEO
Jordan Rojas leads Rojas Holdings LLC, bringing the portfolio’s businesses together under a long-term ownership approach.
His focus is on building a practical operating foundation for the group, with space for each brand to develop its own identity and direction.
Rojas Holdings LLC / New Jersey, United States
04 / Contact the parent company
For business inquiries and conversations about Rojas Holdings LLC, get in touch directly.
admin@rojasholdingsllc.comHeadquartered in New Jersey, United States