Long-Term Thinking
We build for decades—not quarters.
Private Holding Company
Building Enduring Businesses That Create Lasting Value.
Rojas Holdings LLC is a private holding company that builds, acquires, and operates businesses across sports, technology, apparel, marketing, branding, digital services, and future investments.
Purpose
Why Rojas Holdings Exists
We believe extraordinary companies are built through patience, disciplined execution, and long-term thinking.
Rather than focusing on one business, Rojas Holdings develops a portfolio of complementary companies that strengthen one another while creating sustainable enterprise value for decades to come.
Philosophy
Core Principles
Disciplined Capital Allocation
Every investment is evaluated by its ability to increase long-term enterprise value.
Operational Excellence
Systems, leadership, and execution create sustainable competitive advantages.
Building Legacy
Our goal isn't simply to create successful companies. Our goal is to build companies that outlive their founder.
Portfolio
Our Companies
Sports
Team Together AAU
Elite youth basketball organization focused on player development, competitive teams, recruiting guidance, camps, clinics, and building character through sport.
Operating
Technology
AthleteOS
AI-powered athlete development and recruiting platform helping athletes manage evaluations, recruiting, development, and long-term success.
Operating
Apparel
VAELO
Premium lifestyle and performance apparel brand inspired by sport, ambition, and modern luxury.
Launching
Marketing • Branding • Web Development
Forge Digital Co.
A modern digital growth company building stronger brands and scalable digital infrastructure — websites, brand strategy, social media, and growth systems engineered for measurable results. Forge serves outside businesses and acts as the strategic digital partner to every Rojas Holdings company.
Operating
Website Coming SoonSocial Media Coming Soon
Facilities
Next Gen Athletics
Future sports facility, training, consulting, and operational platform designed to support athletes, coaches, organizations, and communities.
Future Venture
Website Coming SoonSocial Media Coming Soon
Real Estate
Real Estate Investments
Acquiring and developing commercial and residential properties that create long-term value.
Future Venture
Website Coming SoonSocial Media Coming Soon
Investments
Private Investments
Strategic investments and acquisitions in businesses aligned with our long-term vision.
Future Venture
Website Coming SoonSocial Media Coming Soon
Investment Focus
Industries We Build In
Sports
Technology
Apparel
Marketing & Digital
Education
Media
Real Estate
Private Investments
Future Acquisitions
Leadership
Jordan Rojas
Founder & CEO
Jordan Rojas founded Rojas Holdings LLC to build a portfolio of businesses designed to create lasting impact across sports, technology, apparel, education, and future investments. His leadership philosophy centers on disciplined capital allocation, operational excellence, and building enduring organizations that generate long-term enterprise value.
Trajectory
Our Trajectory
2021
Team Together Founded
2026
Rojas Holdings LLC Created
2026
AthleteOS Launch
2026
VAELO Launch
Future
First Sports Facility
Future
Real Estate Portfolio
Future
Strategic Acquisitions
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Portfolio Companies
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Athletes Impacted
0+
Years Building
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Future Ventures
“We are not building businesses for quick exits.We are building organizations designed to endure.”
— Jordan Rojas
The Next Decades
Looking Ahead
Over the coming decades, Rojas Holdings will continue expanding into new industries through disciplined growth, strategic acquisitions, and the development of category-defining businesses.
Every venture we launch should strengthen the portfolio as a whole.
Contact
Let's Build Something That Lasts.
Headquartered in New Jersey. Business inquiries welcome.
- Rojas Holdings LLC
- Headquarters
- New Jersey, United States
- Business Inquiries
- partnerships@rojasholdings.com